Plant-based nutrition is a key pillar of the natural and organic industry. Mismanagement of the food system, namely livestock agriculture, has led to the rise of vegetarians and an ever more devout vegan subset. However, simply removing meat and dairy from packaged foods doesn’t nip high-sugar, fat, or sodium intake in the bud – existing in hidden places. Merging a plant-based, vegan mentality with a whole, unrefined ingredient profile taps into nutritional and environmental aspects consumers are seeking, even omnivores. Products in this growing segment don trending attribution like organic, ancient grains, sprouted, whole grain and “free-of” options that espouse the dogma to good health.
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