---
title: "Webinar: Consumer Insights to Power Your Sell Story"
description: Industry expert, Patrick Knight explains how using consumer insights can boost your retail sell story by understanding how to leverage key consumer analyses to build a more impactful retail pitch.
---

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# Webinar: Consumer Insights to Power Your Sell Story

May 10, 2019 by [SPINS](https://blog.spins.com/author/spins)

Industry expert, Patrick Knight discusses how to boost your retail sell story by understanding:

-  Category incrementality & brand switching
- Demographic competitive comparison
- Contribution to basket size

SPINS can unlock these key consumer insights and many more, applying our industry-leading health & wellness attributes to consumer panel data.

**Fill out the form below to download a recording of the live webinar. **



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